User-Led Innovation

 

NO ONE KNOWS YOUR SKIN BETTER THAN YOU DO - 
AND WE ARE HERE TO MARRY THAT WITH SCIENCE.

User-Led Innovation (ULI) is an innovative, proprietary product development process uniquely adopted by 21GRAMS. Our users are at the core of everything we do and we believe skincare products should speak to their specific needs. That is why our Research & Development team draws upon the feedback of our pilot groups to identify product gaps and refine our formulations to ensure our products are tailored to our users' preferences and the environment they are in.

 

        

 WHAT ARE THE BENEFITS?  

Better for us

The process helps us understand our users better to create products that are in demand, which helps to shorten our time-to-market.

Better for our users

Our pilot users are actively engaged in the product development process and have their say in shaping a product they truly desire. 

Better for our planet 

By eliminating unwanted features and/or products, we make better use of natural resources and protect our environment against potential wastage from over-production otherwise.
        

         

How does it work?

 In 5 mindful steps, your beloved product is born!

 

       STEP 1: USER PROFILING

We build an online profile for each of our pilot users to understand individual skincare habits, preferences and needs. The profile will be used to identify which ULI process the user should participate in.


      STEP 2: ULI INVITATION

Selected pilot users will receive an invitation to participate in the development of a new product that best matches their profiles and wants.

       STEP 3: PRODUCT PROTOTYPE

Based on user inputs and our team expertise, we develop the prototype (the very first version of the product!), distribute it to the user and start running the trial.

       STEP 4: REFINE FORMULATION

Drawing insights from our user feedback, we look deeper into different aspects and go through rounds of iterations until we are satisfied with the outcome.

       STEP 5: PRE-LAUNCH TESTING

Prior to official launch, we submit the final product to third party laboratories to conduct testing on product safety, stability and quality check to ensure it meets industry standards.

Tada - the product is born! 

Our latest formulations can be purchased directly on our website and we are also represented by reputable distribution networks.

          

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